Winning in an age of endless choice
Read in fullThe 14 October edition, read in full, says more discovery options have not made planning easier. Travelers move among social, search, reviews, and booking and then retrace their steps. The advantage is remembering what the traveler already said, cutting repetition, staying useful after booking, and turning interest into a decision. One adviser serving baby boomers reported bookings up 20 percent this year; that cohort wants adventure with luxury, a range of activity levels, and less luggage friction, and many still pay for a person even when they use tools to find a deal. At one Latin American carrier, more than 90 percent of changes, refunds, and check-ins now happen automatically. A 24 September note repeats the same demand problem: attention and loyalty do not scale with the menu.